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Organisers behind London’s historic Pride parade announce “massive recruitment drive”

As one of the longest running Pride events in the world, London plays host to one of the largest, most recognised and most impactful events across the globe, but it can only do this thanks to the committed help of more than 100 year-round volunteers.

In 2017 the Pride team launched a major advertising campaign to highlight hate crime. It broadcast TV adverts in an LGBTQ+ awareness campaign – the first to ever specifically highlight bisexual people – launched a Facebook Live discussion programme, put on a parade with 28,000 participants and more than 1 million spectators, and took its campaign internationally, displaying messages of love from London in Times Square, New York and at World Pride in Madrid.

In order to ensure Pride in London continues to grow and succeed for all LGBTQ+ people, its organisers are appealing for people to apply for the many roles now available. The proposed new structure will place greater emphasis on community engagement as well as allowing more people a direct say on the future of the event.

The recruitment process will be open, and the organisers are especially keen to receive applications from the BAME, Bi, Queer, Trans and Non-binary communities – with gender balance a key consideration.

Alison Camps, co-chair of Pride in London, said:

“After five years, it has been important for us all at Pride in London to take stock and ensure we are in the best possible place to deliver the best event we can.

“We can only do that if we adapt and grow and ensure the entire LGBTQ+ community is involved and is a part of the movement.

“Volunteering with Pride in London has been one of the most exciting and enjoyable experiences I’ve ever had, and it is an incredible privilege to be part of it I hope more people join us, and help create an event and movement that is as impactful and successful as ever.”

Commenting, co-chair Michael Salter-Church, who helped set up Pride in London in 2012, said:

“Five years ago, a small group of committed volunteers came together to rescue London’s Pride, after previous organisers fell into financial difficulty. That small team has now grown to more than 100 all-year-round volunteers.

“2017 saw one of the largest parades the city has seen, and solidified the LGBTQ+ community at the heart of London and the UK. It also proved the strength of support towards Pride and how important the event is to LGBTQ+ people at home and abroad.

“I am looking forward to welcoming many more people to the Pride family and gearing up to being better than ever in 2018.”

Applications will close on Friday, 6th October and Board members will be conducting interviews during the week commencing 9th and 16th October. Information about roles will be available at

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Danielle Mustarde

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