Read time:2 minute, 19 seconds

In addition to setting aside 1,000 toys for Olympians banned from enjoying the customary Olympic Village shagfest, LELO, the premium sex toy brand, has also pledged to send Team GB’s top medal winner a gold sex toy (pictured) worth £10,000. The company made a rescue offer to competitors at this year’s games who may be experiencing frustration at living in isolation and the loss of intimacy: complimentary premium sex toys delivered on demand. 

Every four years, competitors from around world the come together to compete and go for glory in the most prestigious international sporting event – and they famously also have a lot of sex. Only this year’s village in Tokyo will be very different with athletes unable to come together – in any sense – with all forms of socialising and intimate contact expressly forbidden. 

Emergency relief.

Far from home, living in close proximity, at their physical peak and with endorphins and hormones running high it’s no wonder that the 11,000 village residents burned through 150,000 complimentary condoms in Rio. In fact, organisers have told the athletes that the distribution of condoms this year is to be nothing more than souvenirs to take home. 

LELO UK has today pledged to send an emergency relief supply of its best-selling sex toys to competitors living in pent-up sexual frustration at the village for the duration of the games. 

For the British team member who brings home the most golds LELO is offering a special ‘Golden Handshake’ incentive, a complementary gold sex toy worth £10,000 to keep the flame burning on their return. 


Marcella Zanchi, LELO UK Marketing Manager, says: “We’ve all heard the stories about the other ‘games’ that take place in the village, but it couldn’t be more different this year. Self-pleasure and orgasms are critical for our wellbeing and to maintain focus in everyday life. For those who are struggling with isolation and abstinence we hope to be able to provide some relief, and even improve their medal chances.” 

All athletes need to do is send us an email and we’ll arrange for some of our best-selling sex toys to be sent directly to the village on demand.” 

LELO will be sending its best-selling sex toys for men and women and will do its best to meet athlete demand for up to 1,000 toys. Full discretion will be maintained. 

Athletes looking to request an emergency sex toy must email proof of competing at the games in Tokyo, their full name and postal address, as well as their preference for a male or female toy to


How Tom Daley won gold in Tokyo.

About the author

Fifi Goldberg

Leave a Reply

Your email address will not be published. Required fields are marked *


Latest articles