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The concept of men using male sex toys is alien to some, but new research shows they are more popular among British men that you might think. Research from our wonderful friends at sexual wellness brand LELO UK reveals over one in six (16%) men use a male sex toy at least once a day. The research released shows that the pandemic may have ignited a whole new desire, with nearly half (41%) of men using a male sex toy for the first time during the pandemic. 

It’s not just popular in partnered sex, with almost of quarter of men (22%) admitting they’ve used a male toy for solo play. In fact, men are more likely to use a sex toy for solo pleasure that they are for partnered, 41% and 33% respectively. 

Anal pleasure.

Other reasons are to explore anal pleasure (27%), help performance (25%), learn more about what they like (22%) and because it’s quicker than using their hand (19%). 

What’s surprising is how dependent men are coming on male sex toys, with over a third (36%) admitting that although they can orgasm without a sex toy, it’s much easier with one. 

Although there is a brave new world out there for men when it comes to sex toys, unfortunately the stigma surrounding male sex toys still sticks. Over a quarter of respondents said they have been mocked or laughed at for talking about male sex toys. Three quarters (75%) even admitted there’s a stigma associated with them. 

Sexual identity.

Kate Moyle, LELO UK’s sex and relationship expert, comments: “The sex toy market is dominated by female focused products, but attitudes are shifting and we are placing more recognition and importance on sexual wellness and wellbeing in general, and as a part of that pleasure which is for everyone. 

“Sex toys for solo pleasure are a great way of mixing up routine, getting to know your body sexually and sensually, and experiencing and offering yourself pleasure; this is something that is important whatever gender or sexual identity you are.”

Sexual wellness brand LELO is out to break the taboo around the use of sex toys and self-love for men, which is where the LELO F1S™ V2 steps in. 

Deep penetration.

LELO F1S™ V2 is LELO’s second foray into sex tech. It is the next generation of the ultimate pleasure toy, a penis sleeve created for thrill-seekers who want to explore optimal satisfaction. F1S V2 has double the strength, four uniquely designed program variations, and a softer, more flexible sleeve for a wide range of shapes and sizes, and ten highly sensitive sensors allowing for performance feedback through the LELO app, allowing you to build the most pleasurable set of programs for your ultimate orgasm.

Fully waterproof and USB rechargeable, it is equipped with SenSonic technology to help you explore your pleasure. Instead of utilising standard vibrations, one of the motors emits powerful sonic waves that penetrate deep into the penis, making it feel like it is resonating pleasantly from all directions at once, instead of just tingling at the nerve endings of the penis at the skin surface. It will help you achieve the most overwhelming orgasms of your life.

RRP: LELO F1S™ V2: £195 –

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Fifi Goldberg

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