Apple stores worldwise are turning their iconic logo red today, to mark World AIDS Day.
A proportion of every product sold in an Apple store today will go towards fighting HIV, as part of the (RED) campaign, which sees landmarks across the world light up red in support of the campaign.
HIV/AIDS is preventable and treatable but UNAIDS statistics published last week estimate 370,000 children are infected with the disease in 2009, down from 430,000 in 2008.
Apple joins companies like Nike, Converse, Gap and Starbucks in donating a proportion of their sales today to help finance HIV and AIDS programmes.
The company’s CEO, Tim Cook, who came out as gay in October, said: “Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give.
“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments, which are having a profoundly positive impact.”
You can donate to the campaign here.