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First time buyers are being given a golden opportunity to jump on the property ladder in an up-and-coming area of East London on the District line, thanks to a new affordable development of shared ownership homes by Clarion Housing. With prices starting from as little as £50,000 the scheme has been described as a “much needed helping hand” to first-time buyers following the lockdown property market boom. 

This month people can get their first glimpse into the fashionable open-plan kitchens, living and dining room areas, and uber-stylish décor at Merrielands in Dagenham as the first show home opens in April. All apartments open out onto a balcony or terrace and ooze modern comfort and style, despite the affordable price tag. The communal landscaped roof terraces and gardens are also a huge plus for city living.

The contemporary collection, which is expected to attract everyone from single buyers to families, features 161 apartments including studios, one, two, and three-bedroom apartments, which are set around landscaped open spaces and children’s play areas. With less than half an hour walk to the River Thames, and located next to a retail park where residents will find several useful amenities including a 24 hour Asda, ideal for shift workers, and a Homebase and B & M for furnishing and styling your new home.  With fantastic transport links into central London, Merrielands offers an ideal and well-connected lifestyle for all.

A hugely up-and-coming area, Barking and Dagenham is at the centre of a large scale regeneration within East London.

Jeremy Turnbull, Senior Regional Sales Manager at Clarion Housing Group, said: “Reflecting the increased demand for affordable properties in this London zone, the initial release of homes at Merrielands is already 35% reserved off plan.  These shared ownership homes offer a much-needed helping hand to get first-time buyers onto the property ladder without sacrificing style, comfort, or location. Designed with the 21st century in mind, a home here is the perfect base for modern city life.”

The well thought out interiors of Merrielands are designed with both form and function in mind. Natural varnished oak laminated floors lead the way through the entrance hall, and into the kitchen and dining areas while Tomkinson Twist wool mix carpets bring a touch of soft warmth to the bedrooms. The white emulsion walls are perfectly complemented by the white satin woodwork, providing a stylish base for buyers to add their own design flair. 

The open plan kitchen combines stylish grey gloss handle-less cupboards with a laminated slate worktop and includes a state-of-the-art integrated Zanussi fan oven, hob, and fridge freezer. And the sleek contemporary bathroom suites boast a stylish combination of chrome fittings and natural ceramic tiles, with a large glass shower screen.

The excellent transport links to the city, help set Merrielands apart, with enviable transport connections taking you to the heart of the capital:

  • A 7-minute walk to Dagenham Dock Railway Station on c2c line
  • Less than a mile from the Dagenham Heathway Underground on the District Line (10-minute bus/17-minute walk)
  • 23 minutes into Fenchurch Street and 28 minutes into Canary Wharf

Shared ownership offers prospective buyers the opportunity to buy a share of a property’s value, between 25% and 75%, while paying a subsidised rent on the remaining share. The lower deposit level required with the shared ownership scheme means buyers need only put down a deposit on the share they purchase and not the full market value of the property. Shared ownership also means you can become a homeowner with a lower level of savings than if you were to buy the same home outright. Shared owners can choose to buy additional shares of their property as and when they can afford to, right up to 100%.

Due to the coronavirus outbreak, Clarion Housing Group is welcoming viewings by appointment only and adhering to government guidelines to ensure the safety of both potential buyers and staff. 

Prices at Merrielands start at £50,000 for a 25% share of a studio apartment priced at £200,000. For more information or to arrange a viewing please visit or call 020 3151 3668. 

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