TTG Media have announced their second TTG LGBT conference, which will be held at Etc Venues, St Paul’s 200 Aldersgate in London, July 20.
The event will educate those wanting to start selling and marketing to the lucrative LGBT market and will help industry improve the experience of gay and trans holidaymakers.
Sessions will focus on new data from LGBT customers – including average spend and preferred holiday types; case studies from businesses that have diversified with specialist offerings for the LGBT market, and top LGBT-friendly destinations.
After a successful first 12 months, the initiative continues to be backed by headline partner Celebrity Cruises, along with co-partners Abta, Holiday Extras and Virgin Holidays and Malta.
Peter Vella, director UK and Ireland for Malta Tourist Office, told TTG: “The tolerance of the Maltese people towards the LGBT community provides a shining example for other countries to follow.
“In October 2015, the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA) – Europe ranked Malta first in terms of LGBT rights out of 49 European countries. In April, Mr Gay World was hosted in Malta and in June, Malta Gay Pride week will be held in Valletta. Malta is honoured to work hand in hand with TTG to promote better understanding of the LGBT community across the world.”
There will also be unique sessions on how to market effectively to the LGBT sector, including the dos and don’ts, and lessons that can be learned from other industries.
There will also be an event in Manchester in early September, followed by an early-Christmas networking event in London.
Speakers confirmed include:
• Helen Roberts, Kuoni’s sales director, who will discuss how the operator launched its own specialist LGBT trained experts
• Simon Altham, managing director of Hoseasons, who will explain how and why the holiday park company started marketing to the LGBT within its mainstream brochures
• Ian Johnson, founder of LGBT marketing specialists Out Now Consulting, who will offer key marketing tips on how to attract the LGBT sector
• Darren Burn, founder of LGBT specialist travel agency OutofOffice.com, which launched last year, who will discuss the triumphs – and challenges – of setting up an LGBT specialist travel firm
New speakers will be announced in the coming weeks in TTG magazine.
You can register your interest in the event here.