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Men’s clothing brand Jacamo has been criticised online for an ad claiming that “real men” don’t carry bags.

Jacamo launched their #RealManRunway campaign to “find the face for AW17” with a tweet that read: “Real men have balls, not man bags.”

Jacamo men's clothing brand

Twitter users slammed and criticised the campaign, saying that it contains a “homophobic undertone” and they are “gender shaming”.


jacamo men's clothing brand

Another added: “Your PR team are almost as outdated as your chinos.”

We are beginning to wonder if companies have learned anything by now, or is it just part of the PR machine?

A spokesperson for Jacamo said: “Here at Jacamo championing male body and fashion diversity is really close to our hearts.

“We want to encourage all guys to feel confident – regardless of age, size, shape, colour or sexual orientation and that’s why we launched our Real Man Runway competition, to make more men feel represented on the high street and to celebrate the diversity of the UK’s men.

“Encouragingly we have loads of entries which are testament to this aim.

“Our social tweets were supposed to be a fun way of illustrating that there is more than one type of man something that the Real Man Runway competition is trying to do. We are mortified that this caused any offence and of course apologise.”

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