Sytner Group attended Leicester Pride on 4th September as one of the main partners, to reflect the business’s ongoing commitment to diversity and inclusion.

Colleagues marched in the vibrant parade through the city centre, with over 30 representatives from across Sytner Group. On the day, Leicester Pride asked Sytner Group representatives to hold the iconic pride balloons, with Sytner Group family members honouring this duty in the parade.

The business also had a stall at the event, giving out free goody bags to all those attending pride including valuables such as sanitiser and water. Sytner Group dedicated part of the stand to raising money for local Leicester charity, Trade Sexual Health.

Trade Sexual Health provides free and confidential health advice, information, services and support for lesbian, gay, bisexual and trans (LGB&T) communities of Leicester, Leicestershire and Rutland.

Simon Harrison, Sytner Group colleague on the Leicester Pride Committee, said: “This year’s Leicester Pride was a huge success and it was fantastic to have Sytner Group on board as one of the main partners this year.

“It’s great that the business is willing to support Leicester Pride and the local communities, not just today but ongoing through its commitment to diversity and inclusion which is constantly growing.”

The support for the local pride event comes as Sytner Group announced its new Head of Diversity and Inclusion, Jodie Williams, who will be working in the newly formed role to continue to develop and implement the diversity and inclusion strategy. 

Sytner Group is changing the way that the motor industry thinks, being the only retail group to have a Head of Diversity and Inclusion and is hoping to transform the sector and its possible perceptions.

Jodie Williams, Head of Diversity and Inclusion at Sytner Group, said: “Attending Leicester Pride was a really important step for us as a company to showcase our commitment to diversity and inclusion. 

“We have a lot more work to do in continuing to create an inclusive environment and a more equitable workforce. 

“I’m keen to make sure that we’re representative at every level in our business and that Sytner Group is a workplace where people can thrive, where difference is celebrated and people feel supported and valued.”

In previous roles, Jodie has developed diversity and inclusion strategies in national organisations including National Express and ITV. 

Jodie has also been recognised for her hard work, amongst her accolades are being shortlisted in the Head of Diversity category at the European Diversity Awards 2019 and named Top in the 100 Northern Power Women Future List.


Check out some fab motors from Sytner Group right here.

How we reported Sytner Group’s sponsorship of Leicester Pride.

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