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Rudy’s, the Seattle-based brand responsible for reigniting the modern barbershop trend, announces a major rollout of unisex, Rudy’s-branded product through 2017.

First to launch is a revamped version of its iconic 1-2-3 showering system: No. 1 is shampoo, No. 2 conditioner, and No. 3 body wash. This basic system simplifies showering for everybody with products that are universally appealing and, quite simply, work. 2017 will bring a steady rollout of a wide assortment of Rudy’s brand hair, body and home products.

“Rudy’s has been in the business of cutting and washing heads for almost 25 years, and in that time, we’ve become product experts. We realized there’s a real need for a line of hair and body essentials that’s straightforward and fits the needs of everybody,” notes CEO Brendon Lynch. “There’s a customer that craves simplicity and clarity without being put in a box. So, we bucked trends and created simple, unisex products that work flawlessly, look premium, and smell beautiful.”

The launch of the 1-2-3 showering system comes at a delicate political time for the LGBTQ community. To help where it can, Rudy’s is working with longtime partner, the It Gets Better Project, to provide shower products to a vulnerable part of the LGBTQ community – homeless youth. For every purchase of 1-2-3 products, Rudy’s will donate a week’s worth of the same product to a shelter that serves LGBTQ youth.

“Homelessness disproportionately affects the LGBTQ community – with almost 40% of homeless youth identifying as LGBTQ. When considering the complexity of the issue, it is easy to lose sight of the small day-to-day essentials that can have a big impact on someone’s life – like access to personal care products,” says Brian Wenke, executive director of the It Gets Better Project. “Rudy’s has found a meaningful way to support the LGBTQ community by providing its 1-2-3 shower products to homeless shelters across the country.”

Rudy’s 1-2-3 products are carried at Ace Hotel’s nationwide, all Rudy’s Barbershops, and online at and other national retailers such as Birchbox.

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