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Royal Mail today revealed images of a new set of eight, vibrantly illustrated stamps, being issued to mark the 50th anniversary of the UK’s first Pride rally that took place on 1 July 1972. Issued exactly 50 years to the day, the stamps celebrate the march that took place from Trafalgar Square to Hyde Park, which was the first to bear the name ‘Gay Pride Rally’. The march was inspired by events in the USA, where the first Pride events had taken place to commemorate the anniversary of the Stonewall riots in New York.

The stamps, specially commissioned by Royal Mail, were art directed by NB Studio and illustrated by award-winning artist Sofie Birkin. Her illustrations have featured in campaigns for brands such as Nike and Apple.

Royal Mail worked with journalist and published author Amelia Abraham on the stamp issue and
also consulted with Royal Mail’s internal LGBT & Friends Network.

Beginning in 1972, the stamps tell a story of Pride over time. They depict the first “Gay Pride rally’ and early Pride events where participants shouted slogans such as, “Gay is fun! Gay is proud! Gay is beautiful!”, to the more recent update on the traditional rainbow flag, its design encompassing the flags of trans and intersex people, while also referencing the inclusion of LGBTQ+ people of colour.

There’s a video as well!

David Gold, Director External Affairs & Policy, Royal Mailsaid: “The vibrant, colourful Pride events that take place in towns and cities across the UK today trace their origins to a small number of people who marched through central London half a century ago to raise awareness of discrimination and inequality. There have been huge changes in laws and social attitudes, but Pride events continue to play a key role in raising awareness of discrimination, as well as celebrating diversity and individualism.”

The stamps are available to pre-order from today (23 June) at, by phone on 03457 641 641 and at 7,000 Post Offices across the UK. They go on general sale on 1 July. A Presentation Pack, containing all eight stamps, is priced at £12.96.

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