As of 7am today 7th August, a brand new radio station – Decadence Radio – hit the DAB airwaves in Brighton and the surrounding area. The brainchild of Anthony Nichols, Decadance previously streamed recorded shows online.
Unusually, Decadance will not be relying on advertising. Instead, they hope to attract revenue from sponsorship and partnership agreements.
Speaking to The Argus in July, Nichols said, ” “We want to support local DJs and musicians and deliver what Juice 107.2 was doing and more.
“There will be a traditional radio sound but it will be a crossover between the music you recognise and the stuff you might not have heard.”
He continued, “The station won’t be like Kiss where there is a heavy rotation and you hear Rhianna every hour, but also not as obscure as Radio Reverb.
“Our aim is simple: to bring great programming to the city with music, a professional platform for local artists and opportunities for the business community, on a level not being done by anyone else currently.”
Legendary Brighton DJ Tor Lloyd is also part of the Decadence team, with her “Clubland” show the first Thursday of every month.
Speaking exclusively to OutNewsGlobal, Lloyd commented, “I am absolutely delighted to be involved in this dynamic, brand new-local banging dance music station in the heart of Brighton.
“Anthony & Tony have worked endlessly to make this happen. My show is every first Thursday of the month. Clubland.”
For more information about Decadance’s line up, click here.