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A well-known figure in the boxing world and now in the transgender community, Kellie Maloney will be sharing her own stories on the challenges she has experienced whilst travelling and the negative reactions she has endured throughout her journey.

TTG Media reports that the TTG LGBT conference is about understanding, marketing and selling to the lucrative LGBT community and will be the key themes of the second conference, on July 20 in London.

Sessions will focus on new data from LGBT customers – including average spend and preferred holiday types; case studies from businesses that have diversified with specialist offerings for the LGBT market, and top LGBT-friendly destinations.

After a successful first 12 months, the initiative continues to be backed by headline partner Celebrity Cruises, along with co-partners Abta, Holiday Extras and Virgin Holidays and Malta.

Speakers include:

• Helen Roberts, Kuoni’s sales director, who will discuss how the operator launched its own specialist LGBT trained experts

• Simon Altham, managing director of Hoseasons, who will explain how and why the holiday park company started marketing to the LGBT within its mainstream brochures

• Ian Johnson, founder of LGBT marketing specialists Out Now Consulting, who will offer key marketing tips on how to attract the LGBT sector

• Darren Burn, founder of LGBT specialist travel agency, which launched last year, who will discuss the triumphs – and challenges – of setting up an LGBT specialist travel firm

Register for your place at the event here.

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