Infamous furniture giants IKEA have launched an advertising campaign depicting two men holding hands.
The giant billboard is being used to promote the opening of a new IKEA store in Catania in Sicily.
It bears the slogan: ‘We are open to all families’. Along the bottom it reads: ‘With us you will feel at home. What we want to do is make life easier for everyone, every family, every couple, whoever they are.’
Previous IKEA adverts showing gay couples have had to be removed after complaints from the public; but despite Italy being a devoutly Catholic country, there has been only a fairly small level of unrest over the issue.