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The Penrose Apartments at Barratt London’s striking Eastman Village development in Harrow are set launched on Saturday 13th February, offering a selection of 71 new one, two and three-bedroom homes to prospective buyers, situated in the heart of a top London regeneration area. As the tallest building on site with impressive views towards Harrow on the Hill and Central London, this new phase marks the end of the first successful chapter of homes at Eastman Village.

Located at the site of the former Kodak film factory, Eastman Village is part of a larger £1.75bn improvement scheme in Harrow which will include two new schools, 3,000 jobs, shops, leisure facilities and commercial space. Boasting five different train lines running into the capital, and a choice of more than 30 local schools in Harrow that have been given the top Ofsted rating of “Outstanding”, the development is set to be a popular location for families and commuters alike, alongside a solid investment with potential for strong capital growth.

Barratt London has seen its homes in three other London regeneration hotspots rise in price by an average of 49% in the five years up to 2019, against the London regional average in the same time of 25%, based on the UK’s official Land Registry figures. Indeed, research has shown that, on average, the area surrounding a regeneration zone experiences property price growth of 4.7% per annum above and beyond wider house price growth.1

Part of Barratt London’s success is down to the high quality of its designs. At Eastman Village the leading housebuilder is working with leading architect Pollard Thomas Edwards to create 2,000 desirable, modern homes in total – many with incredible views over the city skyline – while preserving elements of the site’s industrial heritage. For example, the homes at Eastman Village are constructed predominantly in red brick to reference the original Kodak buildings, while subtle graphics in the signage and balcony screens link with the heritage of the site, giving it a strong sense of place.

The name reflects the history and heritage of the area – George Eastman was the founder of Kodak who invented roll film and brought photography to the masses. At the heart of the development, Barratt London has preserved a much-loved local landmark, the iconic factory chimney, which has been framed by a new building providing an eco-friendly energy centre to heat the homes, along with 620 square metres of community space.

The Penrose Apartments will overlook a central communal garden area with far-reaching views across the city. Every home has its own private outside terrace or balcony, and there are extensive landscaped grounds on site for play and exercise. Inside, the properties have spacious open-plan living areas with floor-to-ceiling glazing allowing natural light to flood in, plus fitted kitchens with a range of appliances.

There are a number of open spaces close at hand, including popular Headstone Manor Museum with its café and surrounding gardens, which will be connected to the development via a green link comprising three acres of communal landscaped gardens. Nature lovers will also enjoy Pear Wood nature reserve, ideal for walking and jogging, and open-air swimming at Ruislip Lido, whilst the more active and adventurous might enjoy climbing and bouldering at Harrow Wall.

The transport facilities serving Eastman Village open up the whole of London to commuters or students studying at the capital’s top universities, including nearby UCL. A new network of footpaths and cycle ways link Eastman village with Harrow & Wealdstone station, a 15-minute stroll away, which offers Bakerloo Line Underground services to London Paddington in less than half an hour, London Overground services, and direct trains to Euston using West Midlands Trains in under 20 minutes. Harrow-on-the-Hill station, a short bus ride away, links on to the Metropolitan Line and national rail services. For international travellers, London’s airports are less than an hour’s drive away.

Ed McCoy, Sales and Marketing Director at Barratt West London said: “The regeneration scheme at Harrow is transforming this part of North West London into a thriving new neighbourhood with a wealth of community facilities and excellent public transport links. It offers a gateway to the whole of the city, providing homes that are excellent value, with great potential as an investment as well as being a superb place to live and work.”

Homes at Penrose apartments are expected to start from £309,000 For further information visit for a virtual viewing or call 0330 057 6666.

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