Ellen DeGeneres continues to expand into the original digital content business in a big way.
The Emmy-winning talk show host, producer and social media powerhouse announced the launch of her own digital network and unveiled its inaugural programming slate at the Digital Content NewFronts on Wednesday.
The Ellen Digital Network, launched as a partnership between Ellen Digital Ventures and Warner Bros. TV Group, will curate existing content, original programming and user-generated content, it was announced Wednesday.
Among the creators partnering with the network is Tyler Oakley, who has appeared on the show, and now signed a development deal with Ellen Digital Network. The two will collaborate on a range of original digital projects with an aim toward developing projects for television as well.
Ellen Digital Network also will feature a series based on the viral “Damn, Daniel” video and an animated series Ellen’s Pet Dish from Warner Bros. studio Blue Ribbon Content.
“I’m so excited for the Ellen Digital Network,” DeGeneres said in a statement. “I’ll get to showcase amazing talents like Tyler Oakley and tWitch. Plus, I’ll finally prove to the world that my pets can speak in human voices.”
DeGeneres has made a push into digital in recent years with popular party-game app Heads Up! and the launch of streaming platform Ellentube. Today, The Ellen Show channel on YouTube reaches 16 million subscribers and sees 300 million views per month.