New luxury design and lifestyle magazine and online destination for New York’s LGBTQ community.
Marketers trying to reach New York’s style- and quality-conscious LGBTQ community will have a new luxury interior design and lifestyle magazine, and companion website, to showcase their brands with the launch of Exuberance.
“Exuberance is an affirmation of the energy, ebullience and luxe lifestyle of New York’s always forward-looking LGBTQ community,” begins David L. Miller, Chief Executive Officer of Davler Media Group (DMG. “It is a glossy monthly and online destination with a focus on the best and brightest in design and lifestyle, presented with all the attitude, joy and excitement that are signatures of New York’s LGBTQ community. From elegant interiors, haute happenings and design-focused world travel to revealing features about the LGBTQ icons at the forefront of innovation in the world of design and beyond, Exuberance will have it all.”
He continues: “As with all our media properties, Exuberance is designed to facilitate transactions for our advertisers.
“It will provide a lush, energetic editorial showcase for their offerings, as well an all-important direct online connection to their services. We think it’s a wholly unique way for local and national brands to tap some of the $917 billion buying power of the LGBTQ community, in the nation’s largest and most influential marketplace.”
Exuberance’s launch comes at a fortuitous time, for society and savvy marketers. “Americans, especially millennials, are increasingly supportive of their LGBTQ brethren,” adds Miller. “Seventy-five percent support marriage equality and 54% of all consumers would choose an equality-focused brand over a competitor. And nearly 80% of LGBTQ adults would pay a premium, or switch, to support a brand that supports their rights.”
Set to launch in February 2017, Exuberance is a spin-off of Davler’s popular magazine and web destination, New York Spaces. The editorial will be presented across multiple media platforms to reach the LGBTQ community in the New York metro area and beyond.