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Proof, if proof were needed, of the law of unintended consequences has barrelled into OutNews Global HQ with the news that sales of sex toys have soared since the onset of coronavirus.

While the run on hand sanitiser and toilet paper (WHY????) has been well-documented, it appears that the thought of self-isolation has prompted the realisation that you can’t spend every day just watching Netflix and eating cheese.

Sales data for sex toy brand Womanizer show sales numbers are well above projections, with global data year to date showing more than a 50% surge on original forecasts. Taken country by country, the data also follows a pattern according to where the majority of outbreaks are currently, or the stockpiling that precedes it.

The numbers in short from period January 1 – March 6, 2020: 

  • Italy: Trending 60% above forecast;
  • France: 40% above;
  • United States: 75% above;
  • Canada: 135% above;
  • German-speaking countries: 40% above.


  • Hong Kong: 71% sales increase from January to February;
  • Japan: 52% sales increase from January to February;
  • Australia: 31% sales increase from January to February;
  • UK: 13% sales increase from January to February.

Impressive stats…and hats off to Canada!

Johanna Rief, Head of Sexual Empowerment at Womanizer comments: “Of course, we didn’t anticipate a surge in sales of Womanizer due to corona. Many people and businesses are affected negatively by the virus and we saw it as a challenge for us as well. The numbers are therefore surprising. We do know from our customer’s feedback as well as different surveys we conducted among our sex toy tester panel that time is an essential factor when it comes to sexuality and self-pleasure. With the prospect of long periods at home either alone or with your partner, people are exploring new ways to make the best of the time available.”

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Fifi Goldberg

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