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Over 400,000 people have signed a petition calling for a boycott of Target after the retail giant came out in support of the trans community.

The American Family Association claims hundreds of thousands of citizens have signed its #BoycottTarget pledge since launching the petition 24 hours ago.

The ‘pro-family’ group has called for a boycott of Target after the chain store released a statement saying people could use the change rooms and rest rooms according to the gender they identify with.

“Corporate America must stop bullying people who disagree with the radical left agenda to remake society into their progressive image,” AFA President Tim Wildmon said in a statement. “#BoycottTarget has resonated with Americans.

“Clearly, Target’s new policy poses a danger to wives and daughters,” Wildmon continued. “We think many customers will agree. And we think the average Target customer is willing to pledge to boycott Target stores until it makes protecting women and children a priority.”

In a statement on its website, Target said  that transgender individuals are welcome to use any bathroom that fits the gender they identify with.

“We believe that everyone—every team member, every guest, and every community—deserves to be protected from discrimination, and treated equally. Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination,” the retail chain said.

“In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity,” it said.

As of this morning (Monday), AFA’s website claimed 479,065 people had signed its pledge to boycott Target.

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