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The menswear brand released the images for their new ad campaign early Tuesday morning.

Photographed by Willy Vanderperre and creative directed by Kris Van Assche, the campaign highlights a group of cross-generational stars who embody what Dior Homme is right now.

“It’s about music, it’s about cinema, it’s about fashion…It’s about a certain memory I have of the Eighties that remains very much relevant for 2017,” Van Assche told WWD.

“Boy George, when I was a kid, was one of the first to have this message about difference being OK; he was such a major influence on my generation. That idea of freedom and being a rebel – which he still is – is really something that has stayed with me.”

George wears his signature fedora and is clad in a black suit adorned with punk Toru Kamei souvenir pins.

The former frontman of Culture Club, Boy George is well known for his androgynous yet daring take on fashion but now, his message is about to reach a whole new generation.

Also appearing in the brand’s new spring 17 campaign are rapper A$AP Rocky, Mr. Robot star Rami Malek, and model Ernest Klimko.

Dior Homme is to unveil the new campaign at the same time as its new Instagram account.

Boy George Dior Homme

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