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Sex toy company TENGA unveils 2019 self-pleasure report

TENGA, the sexual wellness company creating innovative sex toys for men and women, today announced the results of the TENGA 2019 Self-Pleasure Report, which brings to light the surprising role that masturbation, and sex toys play in people’s lives in the UK.

The report, which surveyed over 10,000 men and women across nine countries – making it the largest of its kind, unveils new findings on how Brits masturbate:

  • 93% of British men and 88% of British women masturbate
  • Millennials (ages 25-39) and Gen X (age 40-54) doing it slightly more than Gen Z (age up to 24) – (91% v 90%)
  • LGBTQ+ individuals masturbating more than those who identify as heterosexual (95% v 90%)

Brits find sex and masturbation more stress-relieving than most traditional wellness activities

Everyone is talking about the necessity to seek wellness and mindfulness these days.Wellness is a £3.2 trillion booming global industry; and “self-care apps” is Apple’s 2018 App Trend of the Year.

However, the secret to wellness for many Brits might come as a surprise – TENGA’s 2019 Self-Pleasure Report reveals 64% of Brits use masturbation as a form of self-careand 52% say it improves their well-being.

In fact, British respondents ranked masturbation as more pleasurable and more helpful in relieving stress than most traditional wellness activities. The top stress relieving activities by Brits were*:

  1. Having sex
  2. Sleeping
  3. Masturbating
  4. Listening to music
  5. Taking a hot shower or bath

On top of this, nearly 80-90% of Brits find masturbation to have a positive effect across many aspects of their lives. Positive effects cited in the report include boosting their mood (90%), improving their health (87%) brain function (84%), self-confidence (85%), sex appeal (81%), energy (79%) and productivity levels (78%), and relationships and marriages (81%).

Interestingly, the report even found that 27% of women and 21% men found that masturbating was more pleasurable than sex – with a key reason being cited as sexual performance anxiety:

  • 54% of women and 56% of men have felt pressured to ‘perform’ sexually or experienced sexual performance anxiety
  • 44% of women and 30% of men have felt pressured to feel pleasured during sex



However, although face masks and fresh juices are images of the wellness movement, One of the most basic, physical form of self-care – i.e. self-pleasure – is absent from the conversation. While nearly everyone may masturbate, most Brits still avoid the topic in conversation. The report shows 38% of men and 34% of women in the UK have lied about masturbating and 37% of Brits have never spoken to their significant other about masturbation.

“I’m pleased that ‘solo sex’ is starting to be righteously framed as a valid part of the self-care movement, as I’m all for anything that encourages people to view masturbation and self-exploration not as a taboo, shame-saturated, grubby sin to carry out furtively and guiltily, but instead as a healthy way to unwind, enjoy and celebrate their bodies, and better connect to and understand themselves,” says sex expert and TENGA brand ambassador Alix Fox.

“There’s a lot of emphasis in the self-care space on being kind to yourself; paying proper attention to your physical and emotional feelings; and learning to treat your body with compassion, respect and reverence – all messages I think are crucial to apply to the way we view ourselves sexually. We need to have more open conversations about masturbation, and recognise that making ourselves feel good is a good thing. That’s why I’m determined to rub out the stigma about rubbing one out this Masturbation May!”


How sex toys can lead to more pleasure     

So – if masturbation is so important to our wellness – how can we make the most of this pleasurable experience? According to those surveyed, masturbating with sex toys can play a key role.

Men and women who use sex toys not only report feeling the most pleasure when compared to those who don’t, but they also report higher satisfaction levels with:

  • Orgasms (for men, 89% vs. 81%; for women, 88% vs. 78%)
  • Masturbation experience (for men, 84% vs. 79%; for women, 89% vs. 71%)
  • Their own sexual performance (for men, 79% vs. 72%; for women, 72% vs. 70%)

TENGA knows sexuality is not one-size-fits-all and therefore offers a variety of sex toys for both men and women in a range of functions. This Masturbation May, TENGA wants to help more men and women around the world feel better pleasure and make it a part of their personal wellness and holistic self-care routines.

To help people feel more this Masturbation May, TENGA is offering free delivery on all purchases from its online shop, and 10% of all Iroha brand items throughout the month of May.

“Celebrating sexuality and helping everyonefeel better pleasure is what we aim to do every day. This year, we’re hoping to help more people take pleasure into their own hands – quite literally – so that they can feel good both physically and mentally; and hopefully lead happier, more satisfying lives,” says TENGA Global Marketing Manager Eddie Marklew.

For the full TENGA 2019 Global Self-Pleasure Reporting findings as well as infographics and supporting assets, visit To learn more about TENGA, visit To experience better pleasure for yourself, shop online at


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Fifi Goldberg

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