Officials at the Advertising Standards Board in Netherlands have refused to ban adverts for gay cruising site, squirt.org.
The adverts have been seen displayed in train stations across Rotterdam, Amsterdam, Utrecht and The Hague.
Squirt.org claims to be the ‘biggest cruising site’ online. The advert shows two topless men standing apart with an offer for a year’s free membership.
One of the complaints read: “It is highly inappropriate that such a website is being promoted in the public space.
“Young children should not be faced with terminology such as ‘squirt’ and ‘cruising’ in conjuction with the picture (of half-naked men).”
A second complaint said the adverts were designed to entice children to visit the website, while a third said they were “truly sickening and shocking,” according to PinkNews.co.uk.
However, the Netherlands ASB said that the adverts met “the necessary precautions in the context of good taste and public decency,” and although the men are topless, they are not “shown in a sexually provocative pose” or “suggesting any sexual acts.”
Squirt is owned by a Toronto-based company and has faced removal of previous ad campaigns from Canadian public spaces.