Designer Marc Jacobs has chosen Trans director Lana Wachowski as a model for his new campaign, in what could be a growing trend in fashion.

The 50 year-old director of the Matrix and Sense8, who came out as transgender in 2012, is one of the faces of Mar Jacobs’ Spring/Summer ready-to-wear collection.

Posting a photo of Wachowski on Instagram, Jacobs wrote: “The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America. In collaboration with photographer David Sims and stylist Katie Grand, the people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality.”

He continued, revealing what brought Wachowski to his attention: “I was first introduced to Lana via YouTube in December 2012. The speech Lana gave to accept the Human Rights Campaign, Visibility Award, (October 20, 2012) was utterly profound in its script and her articulate, brilliant and timeless delivery.

“She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility. I found myself referencing Lana’s words in my daily life and sharing her speech with close friends.

“In the days before our Spring/Summer ’16 fashion show and through a fateful series of communications, much to my incomprehensible delight, Lana accepted an invitation to our show in New York City and thus I took her, “fashion show virginity”.

“Lana’s ineffable beauty captured by David in this portrait reminds me of the personal sentiment she shared with me about, “learning you can make important friends at anytime in your life”.”

Wachowski isn’t the only trans model working in fashion. Andreja Pejic posed for Vogue last year, while Ines Rau has worked with Alexis Bittar and Lea T has modeled for Givenchy.

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