Stanley Street in Liverpool, which is the city’s gay quarter, will be the subject of a £12,000 consultation looking at ways to market it to tourists.
Councillor Nick Small, cabinet member for employment and skills, told BBC News: “The area around Stanley Street has developed over time to be the city’s gay quarter, although there are many businesses there which cater for all communities.
“We want Liverpool to be known as an inclusive city.
“We have made strides in this in recent years and are being seen as a more gay-friendly city than was the case a few years ago. The success of the Pride festival last year was evidence of that.
“We now need to look at how we can develop and promote the quarter.
“At a time of austerity, that presents a real challenge – but if we can have a quarter which is inclusive, dynamic and welcoming it can be a key economic driver for the city centre.”