A study conducted by Sheffield-based digital agency Evoluted has revealed the most positive and negative celebrity tweeters during the lockdown period.
Research (www.evoluted.net/studies/lockdown-lovers-and-loathers/) revealed that Kylie Minogue has been the most positive tweeter, closely followed by Sir Tom Jones and Lionel Richie, amongst others.
Meanwhile, Nigel Farage tops the polls for the most negative tweeter under lockdown, joined by Piers Morgan and Cher.
The research was conducted by digital agency Evoluted, who took the 200 most famous personalities in the UK (according to YouGov) and filtered the list down to 131 who are active on Twitter and clearly run their accounts personally.
The agency then collected their tweets, quoted tweets and retweets that had been posted since March this year in order to evaluate the content that the person was putting out to all of their followers.
Evoluted then used the bing lexicon method to attribute positive or negative meaning to the words used across all tweets, in order to analyse which tweeters were more positive than others.
A positivity percentage was then assigned to each account – this was created by taking the ratio of positive words used on their timeline by the total number of negative and positive words.
James Stone, Content Specialist at Evoluted, said: “We aim to be as thorough and accurate as possible within our research and our team really enjoyed carrying out this study.
“It’s extremely interesting to see which celebrities are using their platforms to display positivity and which ones heavily feature negativity.”
Research also ranked the jobs of the most positive celebrities, revealing that sports personalities, musicians, TV personalities, actors and public figures made up the top five.
To view the whole study, head to www.evoluted.net/studies/lockdown-lovers-and-loathers/.
TOP 10 POSITIVE:
- Kylie Minogue – 89.74%
- Sir Tom Jones – 89.39%
- Lionel Richie – 89.24%
- Mariah Carey – 89.24%
- Cristiano Ronaldo – 89.13%
- Ben Affleck – 89.13%
- Robbie Williams – 88.46%
- Jamie Oliver – 88.32%
- Paris Hilton – 87.27%
- Lewis Hamilton – 87.21%
TOP 10 NEGATIVE:
- Nigel Farage – 45.32%
- Piers Morgan – 46.20%
- Cher – 51.30%
- Hugh Grant – 51.59%
- Barbra Streisand – 52.47%
- Justin Timberlake – 52.83%
- Liam Gallagher – 53.09%
- Pamela Anderson – 53.13%
- Stephen King – 55.01%
- Lord Sugar – 55.95%