Tate Liverpool and National Museums Liverpool, with a little help from The Beatles and Dolby Laboratories, today launched a unique experiential presentation of Sgt. Pepper’s Lonely Hearts Club Band in Dolby Atmos®, as a Christmas gift to the city.  This worldwide first, immersive experience will be presented daily at the Dr Martin Luther King Jr Building at the Royal Albert Dock Liverpool from today until Thursday 9 January.

Tate Liverpool and National Museums Liverpool have collaborated with Apple Corps Ltd. to present the remixed version of The Beatles’s pioneering Sgt. Pepper’s Lonely Hearts Club Band played in Dolby Atmos, an immersive sound environment that feels as if the band is performing live in the space. This free event, situated at the heart of Liverpool’s iconic Royal Albert Dock Liverpool will transport listeners to Abbey Road this Christmas.

Helen Legg, director, Tate Liverpool, said: “We’re excited to be working with National Museums Liverpool to bring this unique listening experience to the city. At the time they made Sgt. Pepper’s Lonely Hearts Club Band, The Beatles were at the epicentre of pop and performance art of 60s London which strongly influenced this tremendous record. Listening to this special mix is like hearing something familiar for the first time. It sounds so fresh, you can hear every element which just underscores how wildly inventive it was.”

Giles Martin, son of the legendary Beatles producer George Martin and a Grammy Award winning producer in his own right, created this mix of Sgt. Pepper’s Lonely Hearts Club Band from the original tapes.

©Apple Corps Ltd

Giles Martin said: “Sgt. Pepper’s Lonely Hearts Club Band is one of the most important and ground-breaking albums of all time. In many ways it changed how records could be made. The Beatles stopped just simply making music and started painting pictures with sounds that hadn’t been heard before. Experiencing this Dolby Atmos mix allows us to fall into the record and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

Paul Gallagher, Deputy Director – Museum of Liverpool, said: “The Beatles are part of Liverpool’s DNA but it’s rare that you’re able to work with the music industry experts who hold their legacy so close. It’s fabulous that technology has caught up to allow us to hear, for the first time in such clear detail, the innovation and incredible imagination of the group. The cutting-edge sound and the immersive experience will blow visitors away.”

All tickets for the free event are now fully sold out. However, fans around the world can immerse themselves within these recordings, which are available to stream in Dolby Atmos via Amazon Echo Studio and Amazon Music HD for the first time, with further services to follow in 2020.

Find out more right HERE.

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