IBM

IBM has revealed a new logo in the rainbow pride flag colours which is recognized worldwide as the symbol of LGBT equality

Chief Diversity Officer, Lindsay-Rae McIntyre, said in a news release Friday that the new symbol is a demonstration of the company’s continued advocacy for nondiscrimination workplace policies.

“Today, I am proud to introduce a new symbol that will represent IBM’s ongoing push for diversity, acceptance, inclusion and equal opportunity — a rainbow version of our iconic 8-bar logo,” McIntyre said. “The rainbow is recognized worldwide as the symbol of LGBT equality, and we are proud to fuse it with the emblem that has represented our company for more than four decades.”

The Washington Post reports that IBM said the colors of the rainbow logo were adopted from the original rainbow colors designed by artist Gilbert Baker and commissioned by gay activist Harvey Milk shortly before his assassination.

“For nearly its entire history, IBM has been a progressive leader in diversity, advocacy and innovation,” she added. “We proudly pay tribute to Baker’s original vision in the adaptation of our corporate logo as a way to demonstrate our solidarity, support and continued commitment to the rights of the LGBT community.”

The logo will be used in conjunction with diversity-focused IBM programs and initiatives.

One thought on “IBM unveils rainbow logo as symbol of ongoing push for diversity”

  1. May I just say what a relief to uncover an individual who really understands what they’re talking about online. You actually understand how to bring an issue to light and make it important. More and more people have to look at this and understand this side of your story. It’s surprising you are not more popular given that you most certainly have the gift.

Leave a Reply

Your email address will not be published. Required fields are marked *