Doritos revealed a rainbow-coloured limited edition version of its famous tortilla chips and crisps in order to raise money for a gay rights charity.
Announced on ABC News, a company representative said the crisps were the “first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag.”
The crisps come as part of the brand’s partnership with the It Gets Better project, a campaign that supports young lesbian, gay, bisexual, and transgender people. The limited edition flavour is only available in the U.S. with a $10 donation to the charity.
The company representative continued: “Doritos supports the bold lives our fans lead—all of them.
“We are honored to partner with the It Gets Better Project to create our boldest chip yet. Each bag brings rainbow-colored chips inside and an inspiring quote on the outside.